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Information and communication technologies
Pay per click - Basics of Online Advertising (PPC)
UAB "Programuok"

Pay per click - Basics of Online Advertising (PPC)

4.8
(8)
Learning begins:
2025-02-12
Registration
54 (ac. h.)
Price from:
500 €

About course

Information provided by the training provider

Abstract

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The purpose of this training program is to implement the basic skills and knowledge necessary for participants so that they can create, manage and optimize successful PPC advertising campaigns.The training covers a variety of thematic areas, ranging from basic PPC concepts to practical campaign management techniques.

Important information

Way of learning
Remote synchronous
Place
-
Language
Lithuanian
Aukštos pridėtinės vertės programa
Yes

Minimum requirements for the participant

Education
Vidurinis išsilavinimas

Acquired and improved competencies

Ordinary:
Digital competence
Entrepreneurship competence
Professional competencies:
Evaluate the quality of multimedia products
Quality Create digital communication channels
Publish multimedia products to interactive media
High value-added qualifications and competences:

Content of the learning program

Topic name Brief description of the topic
Topic name
Google Ads Metrics Practice
Brief description of the topic
In the topic, participants will learn how to analyze the results of their campaigns and create conversion tracking with the help of Google Tag Manager
Topic name
Google Ads. Search Campaigns Creation Practice
Brief description of the topic
During this topic, participants will learn how to run keyword campaigns in practice in their Google Ads account according to the plan they have prepared
Topic name
Google Ads. Search Campaigns Planning Practice
Brief description of the topic
In this training module, participants will learn how to use the Google Ads platform and learn the principles and good practices of creating keyword campaigns.Prepare a campaign plan
Topic name
Google Ads Optimization (1) Practice
Brief description of the topic
In the topic, participants will learn how to apply Google recommendations and other optimization techniques to help improve the performance of their Google Ads campaigns
Topic name
Google Ads Optimization (2) Practice
Brief description of the topic
In the topic, participants will learn how to apply Google recommendations and other optimization techniques to help improve the performance of their Google Ads campaigns
Topic name
Google Display Network. Demand Gen. Youtube Ads Pkraktika
Brief description of the topic
In this topic, participants will learn visual and video advertising pricnips and complete practical tasks on the Google Ads platform

Features of the program

The training will be conducted on the MS Teams platform in synchronous remotely.

Additional requirements

Computer literacy

Duration of the learning programme

Duration of the learning programme: 54 (ac. h.)
Duration of practical contact work: 40 (ac. h.)
Duration of theoretical contact work: 14 (ac. h.)
Duration of self-employment: 0 (ac. h.)

Assessment

System / scale of assessment of acquired competencies: 1-10.

Important information

Way of learning
Remote synchronous
Place
-
Language
Lithuanian
Aukštos pridėtinės vertės programa
Yes

Minimum requirements for the participant

Education
Vidurinis išsilavinimas

Contacts

Name, Surname
Ingrida Bušmaitė
Obligations
Administratorė
Email
info@codeacademy.lt
Phone
+370 663 66 555

Timetables

PPCK3
Vacancies: 22
Training period:
2025-02-12 - 2025-05-07
Way Place Group size Language Lecturers Price Registration
Way
Remote synchronous
Address
-
Group size
16-22
Language
Lithuanian
Lecturers
Price
500 €
Registration
2024-11-11 - 2025-02-05
Registration

Ratings

Mokymus baigusių asmenų bendras mokymosi programos įvertinimas
4.8
(Įvertinimų: 8)
1
Ar Mokymosi programą vykdęs asmuo sukūrė gerą psichologinę atmosferą?
5.0
2
Ar mokymų vieta / aplinka buvo palanki mokymuisi?
5.0
3
Ar mokymų organizavimas buvo tinkamas?
5.0
4
Ar pakankamai buvo praktinio darbo / praktinių užsiėmimų?
5.0
5
Ar pasiteisino Jūsų lūkesčiai įgyti, patobulinti kompetenciją (-as) (žinias, įgūdžius, gebėjimus)?
4.8
6
Ar įgytas žinias, gebėjimus, įgūdžius taikote / taikysite kasdieniame darbe / gyvenime?
4.4
7
Ar gerai vertinate Mokymosi programą vykdžiusio asmens darbą?
4.8
8
Ar vykdytų mokymų turinys atitiko Mokymosi programos turinį?
4.8
9
Ar mokymo medžiaga / priemonės padėjo geriau suprasti Mokymosi programos turinį?
4.8
10
Ar mokymai Jums buvo naudingi?
4.8
11
Ar rekomenduotumėte šią Mokymosi programą savo pažįstamiems?
4.8
Reviews from who completed the training
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