About course

Information provided by the training provider

Abstract

The purpose of this training program is to implement the basic skills and knowledge necessary for participants so that they can create, manage and optimize successful PPC advertising campaigns.The training covers a variety of thematic areas, ranging from basic PPC concepts to practical campaign management techniques.

Important information

Way of learning

Place

Language

Aukštos pridėtinės vertės programa

Yes

Minimum requirements for the participant

Education

Vidurinis išsilavinimas

Acquired and improved competencies

Ordinary:

Digital competence

Entrepreneurship competence

Professional competencies:

Evaluate the quality of multimedia products

Quality Create digital communication channels

Publish multimedia products to interactive media

High value-added qualifications and competences:

Content of the learning program

Topic name	Brief description of the topic
Topic name Google Ads Metrics Practice	Brief description of the topic In the topic, participants will learn how to analyze the results of their campaigns and create conversion tracking with the help of Google Tag Manager
Topic name Google Ads. Search Campaigns Creation Practice	Brief description of the topic During this topic, participants will learn how to run keyword campaigns in practice in their Google Ads account according to the plan they have prepared
Topic name Google Ads. Search Campaigns Planning Practice	Brief description of the topic In this training module, participants will learn how to use the Google Ads platform and learn the principles and good practices of creating keyword campaigns.Prepare a campaign plan
Topic name Google Ads Optimization (1) Practice	Brief description of the topic In the topic, participants will learn how to apply Google recommendations and other optimization techniques to help improve the performance of their Google Ads campaigns
Topic name Google Ads Optimization (2) Practice	Brief description of the topic In the topic, participants will learn how to apply Google recommendations and other optimization techniques to help improve the performance of their Google Ads campaigns
Topic name Google Display Network. Demand Gen. Youtube Ads Pkraktika	Brief description of the topic In this topic, participants will learn visual and video advertising pricnips and complete practical tasks on the Google Ads platform