About course

Information provided by the training provider

Abstract

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The program of non-formal adult education "Visual aesthetics of small business in social networks" is relevant for today's small business.This is an opportunity to learn and create advertising on the Internet that represents your activities yourself.The purpose of the curriculum is to improve learners' knowledge of visual aesthetics on the Internet, to teach them how to use advertising layout tools, and to create visual advertising in social networks for themselves.During the training, participants will receive knowledge of creating aesthetically pleasing visual social network advertising, adapting it to their activities.Will apply theoretical knowledge in practice in the creation of visual advertising. Expected results: a person who has completed this non-formal education program will be able to plan visual aesthetics in social networks, create high-quality visual advertising, advertising ads.

Important information

Way of learning

Remote synchronous

Place

Language

Lithuanian

Minimum requirements for the participant

No requirements

Acquired and improved competencies

Ordinary:

Digital competence

Entrepreneurship competence

Professional competencies:

To compose elements of a corporate style, as well as to create, maintain, approve effective social connections.

Creating aesthetic visual advertising for social networks

High value-added qualifications and competences:

290. Develop advertising strategies, apply innovative creative and production solutions

Content of the learning program

Topic name	Brief description of the topic
Topic name Visual aesthetics of small business on Instagram	Brief description of the topic Explain the possibilities of visual advertising on soc.network "Instagram" . To give knowledge of the business image soc.on Instagram. Explain the possibilities and rules for using the logo or other symbolism.To teach how to create an aesthetic image by properly designing a business account.
Topic name Visual aesthetics	Brief description of the topic To explain the definition of visual aesthetics, its necessity.
Topic name Visual aesthetics of small business on Facebook	Brief description of the topic Explain the possibilities of visual advertising soc.on Facebook . To give knowledge of the business image soc.on Facebook. Explain the possibilities and rules for using the logo or other symbolism.To teach how to create an aesthetic image by properly designing a business account.
Topic name Types of visual advertising	Brief description of the topic To list the types, purpose of visual advertising. To distinguish the possibilities, differences of visual advertising of different social networks.
Topic name Planning visual content on social networks	Brief description of the topic Explain the order of planning visual content on social networks. Clarify the need for planning.To teach how to plan the visual content of social networks. To teach how to select the target group of your advertising.
Topic name Advertisement on a social network	Brief description of the topic Explain the differences and types of visual advertising in soc.networks.To teach how to create different aesthetic advertisements.
Topic name Tools for creating visual advertising	Brief description of the topic Explain the operation, functions, capabilities of the tool for creating visual advertising "Canva".