About course

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Abstract

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The program is designed for those who seek to create / develop a successful business or increase sales in professional activities.Sales are a process that is worth knowing, because this process surrounds us on a daily basis.A successful business or a career in sales consists of the main components: completed sales and advertising.The program is designed taking into account the fundamental problems of the labor market and business, the expectations expressed by employers.To achieve the desired results in professional activities, it is important to have sufficient knowledge and skills that optimize the work process, help to sell a product or service faster, and thereby increase the company's income.The knowledge provided by competent lecturers will bring added value to every business, advertising of a product or service, management of internal processes and self-esteem of a person.

Important information

Way of learning

Place

Language

Aukštos pridėtinės vertės programa

Minimum requirements for the participant

No requirements

Acquired and improved competencies

Ordinary:

Digital competence

Personal, social and learning to learn competence

Entrepreneurship competence

Professional competencies:

Content of the learning program

Topic name	Brief description of the topic
Topic name Habits of top sellers	Brief description of the topic Top competencies and stages of sellers. Top sellers motivation, systems, habits, accountability, consistent sales cycle.
Topic name Critical success factors	Brief description of the topic Controlled - Influenced - Accepted subjects. Understanding the main indicators and conversions of KSF, crystallization of goals.It introduces how to determine growth opportunities based on the CSFs.
Topic name Transactional techniques	Brief description of the topic Customer purchase signs are identified, and when it's time to try to make a deal.The types of issues for concluding a transaction are presented and introduced in practice.
Topic name Internal critic. Psychological aspects of personality and self-expression	Brief description of the topic The internal critic is analyzed, where it comes from, and what is its function in personal and professional life.Training will provide knowledge on how to recognize the sources of an internal critic and how to turn him into his helper, promoting personal and professional development.
Topic name Discipline and motivation	Brief description of the topic It presents how self-discipline can be the main driver of personal and business growth, and how to develop it in everyday practice, how to maintain a high level of motivation even in the face of challenges and how to make it a constant part of habits.
Topic name Social media platforms	Brief description of the topic How to use social media platforms effectively in business: Facebook, Instagram, TikTok.During the training, the most important aspects that need to be paid attention to when creating and publishing content are discussed so that it is effective and engaging.It analyzes how different types of content , from videos to interactive posts, work on each platform and how this can be exploited to increase customer engagement.
Topic name Influencer "influencer" marketing for influencers	Brief description of the topic It teaches you how to quickly increase your followers and drive sales through influencer "influencer" marketing.
Topic name Presentation	Brief description of the topic The art of storytelling and storytelling in the sales process, the creation of a sense of necessity during the presentation, is presented.The functions, benefits of the product / service are analyzed. It is taught to understand the level of interest of the client.
Topic name Attitude and positive self-care	Brief description of the topic Participants are introduced to the information processing system, the importance of self-government, affiliations and how to create them, the process of gratitude.
Topic name Introduction to sales	Brief description of the topic Purpose and structure of the initial meeting.C.L.A.S.P.presentation of the methodology of questions and C.P.R.- raising an emotional need.
Topic name Layout options with the Canva program	Brief description of the topic Creating effective promotional layouts with CANVA: from beginners to professional solutions.The training will provide knowledge on how to take advantage of free and paid CANVA resources, including photo libraries and templates.Outlines the steps to effectively plan and organize your design work so that the development process is smooth and enjoyable, how to adapt the created layouts for different platforms and needs, making the most of the capabilities of CANVA.
Topic name Photography in business	Brief description of the topic It presents how to take professional photos with a smartphone: from "selfie" to photographing a product or service.Participants will learn how to take advantage of the capabilities of the smartphone camera and additional tools such as tripods or lighting equipment, etc.
Topic name Time management	Brief description of the topic Participants will learn about eight principles for time planning, identify priorities, learn about golden hours and other methods for proper work planning, and be able to audit time.
Topic name Recommendations	Brief description of the topic The seven-step process for requesting recommendations is presented. In practice, the process is tested, the circles of influence are defined.
Topic name Video creation and applications	Brief description of the topic Making and editing videos on social media: From CapCut to immersive Reels.It discusses how to use different video editing tools and features to create professional-looking videos.Participants will learn how to adapt video content to different platforms like Instagram Reels, Facebook Stories, etc. to make the most of each platform.
Topic name Artificial intelligence capabilities: how to write selling texts and engage customers on social media	Brief description of the topic Learning how AI tools can help create content that reflects personality and business identity and increases customer engagement.It will discuss how to use AI tools to analyze and optimize content to increase its impact and effectiveness.
Topic name Answer "NO"	Brief description of the topic Participants will learn how to recognize and define their personal and professional boundaries in order to manage their time and energy more efficiently.Will learn how to say no without feeling guilty or worried about the reaction of another person, as well as how to do it in such a way as to maintain a good relationship.
Topic name Building a customer relationship	Brief description of the topic It is revealed why it is worthwhile to consistently maintain relationships, how to evaluate the maintenance of consistent communication, methods of maintaining contact.
Topic name Primary contact	Brief description of the topic During the training, through the active search for customers, identification of the perfect customer, methods that help to reach decision-makers will be presented.The script of a telephone conversation is introduced and it is revealed how to overcome the unwillingness to make calls.
Topic name Conflict management	Brief description of the topic Four main contradictions are indicated, for which you need to prepare and the formula for the answer to the contradiction is presented.

Features of the program

The training will take place at a distance, you will be invited to a closed Facebook group, where you will receive all the other necessary information.