About course

Information provided by the training provider

Abstract

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The PPC (Pay-Per-Click) digital marketing program allows you to access and understand the essential platforms of modern digital advertising (Meta and Google).With the ever-increasing amount of advertising on the Internet, understanding of the effective advertising strategy of PPC is becoming an essential engine for business growth.This program gives participants the skills to create and manage effective PPC advertising campaigns, ranging from the basics to advanced strategies.Participants will learn how to do keyword research, create advertisements, optimize landing pages, analyze results, and use a variety of platforms and tools to achieve greater profits and success in the online space.This is an important step towards competitive advantage and successful business development in the modern market environment, where the increasing amount of advertising on the Internet determines the need for the skills and knowledge necessary for any commercial success.

Important information

Way of learning

Remote synchronous

Place

Language

Lithuanian

Aukštos pridėtinės vertės programa

Minimum requirements for the participant

Education

Vidurinis išsilavinimas

Acquired and improved competencies

Ordinary:

Digital competence

Professional competencies:

Analyze and manage PPC advertising campaigns and budgets

Optimize marketing campaigns based on ROI data

Understand and use different digital advertising creation tools

Content of the learning program

Topic name	Brief description of the topic
Topic name 1. Introduction to PPC	Brief description of the topic 1.What is PPC advertising?2.The importance and benefits of PPC 3.Top PPC networks (Google Ads, Facebook Ads, etc.)
Topic name 2. PPC strategy and planning	Brief description of the topic 1.Goal setting 2.Audience segmentation 3.Budget and expectations management
Topic name 3. Keyword research and selection	Brief description of the topic 1.Keyword research tools 2.Choosing the matching type 3.Negative keywords
Topic name 4. Creation and optimization of advertising	Brief description of the topic 1.Creation of headings, descriptions and URLs 2.Opportunities for the development and expansion of advertising 3.Ad copy A/B testing
Topic name 5. Landing page optimization	Brief description of the topic 1.Principles of creating a landing page 2.Inclusion of conversion points 3.Integration of tracking codes
Topic name 6. Picture and video advertising	Brief description of the topic 1.Rules for the use of pictures and video advertising 2.Tools for creating banners 3.Video advertising strategies
Topic name 7. Campaign management	Brief description of the topic 1.Structure and organization of campaigns 2.Use of automation functions 3.Analysis of campaign reports
Topic name 8. PPC analytics and monitoring	Brief description of the topic 1.Conversion Tracking 2.Compiling and interpreting PPC reports 3.ROI analysis and optimization
Topic name 9. Retargeting and remarketing	Brief description of the topic 1.Retargeting strategies and techniques 2.Use of remarketing networks 3.A/B testing and segmentation
Topic name 10. PPC innovation and future	Brief description of the topic 1. Future trends of the PPC 2. The impact of technology on PPC ads