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Abstract

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In today's online space, SEO is an essential aspect of business development, since the absolute majority of users use search engines such as Google.Businesses that do not use SEO lose the ability to reach their target audience and attract new customers.This app provides important knowledge of SEO from the basics to the advanced level, providing participants with skills that they can put into practice for their websites.Its goal is not only to familiarize themselves with the principles of SEO, but also to involve participants in practical learning so that they can improve their websites, optimize content and compete in search engine results.The program also helps to understand that SEO is an ever-changing practice, so it is important to keep track of innovations and future trends in this area.Thus, this program provides tools and knowledge that allow participants to become effective specialists in the optimization of online businesses.

Important information

Way of learning

Remote synchronous

Place

Language

Lithuanian

Aukštos pridėtinės vertės programa

Minimum requirements for the participant

Education

Vidurinis išsilavinimas

Acquired and improved competencies

Ordinary:

Digital competence

Professional competencies:

Understand the principles of SEO and their importance in the business context

Interpret the results of the analysis and optimize the site based on the data received

Apply various SEO tools and techniques to improve website visibility

Content of the learning program

Topic name	Brief description of the topic
Topic name 1. Introduction to SEO	Brief description of the topic 1.Seo Definition and Importance 2.SEO History and Development 3.Key factors for SEO
Topic name 2. SEO strategy and planning	Brief description of the topic 1.Long-term and short-term SEO strategies 2.Match with business goals and audience 3.SEO planning tools and techniques
Topic name 3. SEO Keyword Research and Analysis	Brief description of the topic 1.Keyword selection methods 2.SEO tools for keyword research 3.Competition Analysis 4.Keyword Theory
Topic name 4. Technical SEO	Brief description of the topic 1.Website speed and performance 2.URL structure optimization 3.Server configuration and technical errors 4.Indexing, 'Crawlin's' 5.noindex, robots.txt, sitemaps, canonicals, cache
Topic name 5. Internal SEO	Brief description of the topic 1.SEO Yoast Basic Settings 2.Meta Titles and Meta Descriptions 3.Image optimization 4.Using schemes 4.Internal Linking 5.Headings optimization
Topic name 6. Local SEO	Brief description of the topic 1.Using SEO 2 to promote local business 2.Google Using My Business 3.Manage and rate reviews
Topic name 7. Link collection and strategy	Brief description of the topic 1.The importance of quality references 2.Types of references 3.Find and apply links
Topic name 8. SEO analytics and tracking	Brief description of the topic 1.Use of Google Search Console 2.Analysis tools and their use (Google Analytics, Google Search Console) 3.Compilation and interpretation of SEO reports 4.Combining optimization techniques by analysis
Topic name 9. SEO innovation and the future	Brief description of the topic 1.Future SEO Trends: AI and Prompt Engineering 2.Influence of algorithm changes in SEO