About course

Information provided by the training provider

Abstract

The training program is designed for a person interested in creating an independent business, who seeks to establish his own business or work as a freelancer in a particular field.This curriculum focuses on digital competencies, marketing skills, leadership abilities, and understanding the psychological aspects of business.By developing these competencies, the program aims to develop fully educated entrepreneurs who are ready not only to survive, but also to thrive in a dynamic and competitive business environment.The duration of the program is 90 acad.h.After completing this training program, a person will be able to independently initiate business creation processes, will be familiar with the relevant legislation, will know the main nuances of marketing and psychological business management.

Important information

Way of learning

Place

Language

Aukštos pridėtinės vertės programa

Yes

Volume of credits

Minimum requirements for the participant

Education

Vidurinis išsilavinimas

Acquired and improved competencies

Ordinary:

Digital competence

Personal, social and learning to learn competence

Entrepreneurship competence

Professional competencies:

Sell goods and services electronically

Select a form of business

High value-added qualifications and competences:

Content of the learning program

Topic name	Brief description of the topic
Topic name Legislation	Brief description of the topic The participants of the training will be introduced to the relevant legislation, its application, tax obligations, sanctions.
Topic name Business management	Brief description of the topic Such topics as team building, distribution of work, leadership, management of crisis situations, preparation and implementation of projects are analyzed.The elements of business management that must be knowledgeable by a successful leader are discussed.
Topic name Business image. Advertisement.	Brief description of the topic The participants of the training will learn how important it is to create a positive and harmonious image of the company in both internal and external communication.These include an understanding of brand identity, communication, visual elements, and the role of advertising in shaping public attitudes.The importance of a strategy for maintaining consistency is also discussed.
Topic name Business psychology	Brief description of the topic This topic will examine the application of the principles of psychology in the workplace.Understanding individual and group behaviors, effective leadership styles, ways of motivating, conflict resolution and fostering a positive work environment.The participants of the training will also delve into the psychology of decision-making, communication strategies and the symptomatology of burnout, and how to avoid it.
Topic name Different forms of business. Which one to choose?	Brief description of the topic The differences, advantages and disadvantages of JSC, MB, VšĮ are discussed. Familiarization with the procedures for opening companies is carried out.
Topic name Business development	Brief description of the topic This topic will discuss various aspects related to business development and growth.Understanding market trends, identifying new opportunities, fostering relationships with potential customers, and implementing strategies to increase sales and revenue.During the training, attention is paid to effective networking, fostering leadership and developing the art of successful negotiations.
Topic name Digital transformation and business	Brief description of the topic Digital business opportunities, digital products and their sales channels are presented.Learners are encouraged to create and generate ideas. The market and the needs and behavior of the consumer are analyzed.The most successful digital businesses are presented, their success stories are analyzed.
Topic name Competitive environment	Brief description of the topic Participants in the training will be introduced to competitor analysis tools.It is discussed why it is important to get to know your competitors, what is the difference between thoseisiogical and indirect competitors.Markets are analyzed in order to understand what value a product or service must have in order for a business to be competitive.
Topic name Basics of economics	Brief description of the topic The basics of finance and economics are introduced. A business plan is presented and prepared, why it is important to start a business with a qualitatively prepared business plan is discussed.
Topic name Basics of entrepreneurship	Brief description of the topic The participants of the training will be introduced to the concept of business, analyze various business positions, discuss whether a hobby can become a business, examine the personal qualities that are characteristic of a successful entrepreneur, generate business ideas, learn to refine the vision, mission, set goals and formulate tasks of a personal business, perform a SWOT analysis of a business.