About course

Information provided by the training provider

Abstract

In today's dynamic digital environment, mastering the intricacies of Google and Meta advertising platforms offers tremendous potential for professionals to thrive in a competitive digital marketing environment.The curriculum is carefully designed to equip participants with the essential knowledge, skills, and strategic foresight needed to effectively manage these influential platforms.This programme focuses on improving the abilities of participants to make their promotions more effective.By gaining the skills to target the right audiences, create engaging ad content, use ad formats effectively, and interpret campaign data, attendees will be ready to increase the return on investment and increase the impact of their digital marketing initiatives.The focus on creating strategic campaigns ensures that attendees are ready to create targeted and impactful advertising campaigns that not only meet business goals, but also take advantage of audience insights and trends.

Important information

Way of learning

Place

Language

Aukštos pridėtinės vertės programa

Minimum requirements for the participant

Education

Vidurinis išsilavinimas

Acquired and improved competencies

Ordinary:

Digital competence

Personal, social and learning to learn competence

Entrepreneurship competence

Professional competencies:

Identify user needs

Promote goods

Content of the learning program

Topic name	Brief description of the topic
Topic name Meta advertising and its tools	Brief description of the topic Participants will analyze the world of Meta advertising, get acquainted with the tools and features of the Meta Ads platform.This module will provide insights into the use of Meta Ads to create targeted advertising campaigns, reach specific audiences, and maximize the impact of advertising on the platform.At the end of this training, participants will gain a thorough understanding of meta advertising tools and techniques.
Topic name Analysis of campaign data for better results	Brief description of the topic This module will focus on key campaign data analytics skills to gain insights, optimize performance, and achieve better results for digital advertising campaigns.Participants will explore the importance of using data analytics tools to interpret key indicators, monitor performance indicators and make informed decisions to improve the effectiveness of advertising campaigns.During this training, participants will acquire campaign data analysis skills, improve their ability to interpret data, make useful insights, and optimize advertising campaigns for better results and return on investment.This module will provide participants with the knowledge and skills necessary to effectively use data in digital advertising so that they can make informed decisions and successfully carry out marketing activities.
Topic name Google advertising and its tools	Brief description of the topic Participants will get acquainted with the complex world of Google advertising by delving into the various tools and features of the Google Ads platform for creating and optimizing advertising campaigns.The sessions will provide an in-depth overview of the tools offered by Google Ads, and participants will be able to navigate the platform effectively and strategically use its features.Through this training, participants will gain hands-on knowledge of Google Ads and its tools, allowing them to implement effective advertising strategies, target the right audiences, and maximize the impact of digital marketing campaigns on the platform.
Topic name The target audience	Brief description of the topic This session will focus on the most important aspect of defining the right audience for digital advertising campaigns and selecting the target audience.Participants will explore strategies for identifying and understanding the target audience, how to increase the effectiveness of advertising campaigns and drive relevant engagement.During this training, participants will understand in detail the importance of orienting themselves to the right audience in digital advertising.They will acquire practical skills in audience segmentation, persona building, and target audience customization techniques to increase the relevance and impact of their advertising campaigns on the desired audience.
Topic name The practice of creating advertising	Brief description of the topic In this session, participants will be able to test and perform practical exercises in practice in order to apply the concepts, strategies and skills acquired during the training program in real advertising scenarios.Participants will have the opportunity to create and implement advertising campaigns, improve the strategies of target groups, create a convincing advertising text and optimize the results of the campaign under the guidance and advice of mentors.By actively participating in advertising workshops, participants will have the opportunity to improve their practical skills, gain practical experience in managing advertising campaigns, and improve their ability to create effective digital advertising campaigns that promote engagement, conversions and business growth.
Topic name Advertising text and visuals	Brief description of the topic Participants will explore the essential elements of creating compelling advertising content, focusing on the impact of text and visuals that drive engagement and conversions in digital advertising campaigns.This module will explore strategies and best practices on how to create compelling advertising text and engaging visuals that resonance in target audiences and force them to take action.During this module, participants will gain practical insights into the art of creating compelling advertising text and visuals, learn how to create engaging and impactful digital advertisements that bring results and effectively respond to target audiences.
Topic name Introduction to Google and Meta advertising platforms	Brief description of the topic Participants will become familiar with the basic concepts of Google Ads and Meta Ads and gain a basic understanding of these popular digital advertising platforms.During the sessions, the main functions, advantages and differences of Google and Meta Ads, as well as the significance of these platforms in digital marketing, will be discussed.At the end of this module, participants will have a good understanding of the capabilities and potential of Google Ads and Meta Ads, so they will be able to further explore and practice these most important digital marketing tools.
Topic name Advertising strategy	Brief description of the topic Participants will delve into the strategic aspects of digital advertising, focusing on the development of effective advertising campaigns that meet business goals and are resonating in target audiences.During the session, the main components of the advertising strategy will be examined, including targeted advertising, text and visual and campaign optimization.In this topic, participants will become familiar with the strategic planning process for successful advertising campaigns and learn how to develop customized strategies that drive engagement, conversions, and overall marketing success in the digital space.