About course

Information provided by the training provider

Abstract

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This app will give you the necessary skills to successfully use Shopify, one of the most advanced tools in the e-commerce market without requiring any prior knowledge.Starting from the main idea to its full implementation, you will learn how to create your own e-shop from scratch using the Shopify platform.The course will cover all the most important aspects of management and: commodity and inventory management, order management, customer service, marketing strategies and analytics to ensure successful and efficient business development.You will also have the opportunity to get a personal consultation with the tutor, which will allow you to study individual issues and needs more deeply.It is important to mention that with this program you will be able to create an e-mail.a store for an existing business or build a business from the very beginning using the most innovative technologies and methodologies.

Important information

Way of learning

Remote synchronous

Place

Language

Lithuanian

Aukštos pridėtinės vertės programa

Minimum requirements for the participant

Education

Vidurinis išsilavinimas

Acquired and improved competencies

Ordinary:

Digital competence

Entrepreneurship competence

Professional competencies:

Analyze e-commerce performance indicators

Apply digital marketing and customer service strategies

Use shopify platform features

Manage e-shop inventory and orders

Content of the learning program

Topic name	Brief description of the topic
Topic name 5. The basics of e-commerce	Brief description of the topic 1.Content management overview: Good practices for product descriptions and visuals; Good practices for page texts and visuals.2.Customer engagement and sales: Automatic email settings; Good practices in newsletters; Automation of customer feedback; Social media integration; Good practices for the application of promotions and discounts; Good practices in customer service.3.E-shop administration and management: Goods and inventory management; Order management; Accounting overview; Overview of the analytics module.
Topic name 7. Review of the final project	Brief description of the topic 1. Review of the final project
Topic name 4. Creating an e-shop	Brief description of the topic 1.Design: Shopify Themes Overview; Formatting and uploading the logo; Main emailsselection and customization of colors for the store's website; Font selection and customization.2.E-shop navigation: E-shop navigation: E-mail.overview of the store's content management system; Preparation of the e-shop menu.3.Create and manage pages: Overview of design elements 4.Product management: Overview of product categories and filters; Product card overview; Product inventory management.5.Create and manage a product page: An overview of design elements
Topic name 6. Additional Shopify Features	Brief description of the topic 1.Integration of additional applications: Types of the most popular Shopify applications and their overview; Shopify Good Practices
Topic name 3. Basic e-shop settings	Brief description of the topic 1.Domain management: Domain search, acquisition and activation 2.El.mailbox management: Overview, purchase, and activation of email mailbox vendors 3.Regional, market and language settings 4.Preparation of documents: rules for the purchase of goods; Refund Policy; Privacy Policy; Delivery rules; Cookie Policy.5.Overview of the most popular parcel delivery partners and delivery methods; Delivery by parcel lockers, courier, pick-up at the point of sale; Integration options.6.Overview of the most popular payment collection partners and payment methods: Apple Pay, Google Pay, debit /credit card, routing for payment to the bank; Integration options.
Topic name 2. Shopify Introduction	Brief description of the topic 1.Shopify Platform Review: What is Shopify? The importance of Shopify in e-commerce.2.First steps with Shopify: Creating a Shopify account; Overview of shopify's main modules; Source Type: Interactive tutorial lessons
Topic name 1. E-shops: Introduction	Brief description of the topic 1.E-shop website structure: What modules does the e-shop consist of?store?2.E.store administration overview: Goods and inventory management; Order management; Customer service; Marketing; Accounting; Analytics.