About course

Information provided by the training provider

Abstract

Duration of the program: 90 hours. The purpose of the program is to train e-sellers and modern technology consultants to independently create and develop various e-mails.forms of business, selling goods or services in the electronic environment, communicating with consumers e.in the environment, to develop and implement advertising and communication strategies adapted to the internet market.During the program, participants will be introduced to popular modern e-commerce technologies and will acquire the skills necessary to independently create and develop various forms of e-business.In addition, the program aims to teach participants how to communicate effectively with users by e.in the environment, to develop and implement advertising and communication strategies adapted to the online market.

Important information

Way of learning

Place

Language

Aukštos pridėtinės vertės programa

Volume of credits

Minimum requirements for the participant

No requirements

Acquired and improved competencies

Ordinary:

Digital competence

Personal, social and learning to learn competence

Entrepreneurship competence

Professional competencies:

Creating an advertisement for goods and services.

Conduct bookkeeping.

Identify the needs of users.

To create and /or administer the created e-commerce platform.

Sell goods and services electronically.

Choose a form of e-business.

Content of the learning program

Topic name	Brief description of the topic
Topic name E-business creation	Brief description of the topic The requirements for creating an e-shop are introduced, the principles of web page design, informational internet systems, payment systems are presented.Learning how to use the tools of creating visual content, perform simple programming actions, configure basic server settings, use applications when creating e-mails.trading platform content, create databases of the e-commerce platform.
Topic name Principles of legislation, marketing and pricing	Brief description of the topic Introduction to the regulatory acts regulating e-commerce, sales promotion measures, consumer behavior, principles of content marketing, pricing of a product and service, e-commerce software and the principles of its administration and accounting.
Topic name The profession of an e-seller-consultant, its specifics and capabilities	Brief description of the topic This module introduces the profession of e-seller-consultant and its opportunities in the labour market.The processes, functions and tasks of the e-seller's activities are discussed.The analysis is carried out on e-acquisitions already held by the participants of the training, acquired in an informal and / or spontaneous way.the qualification of the seller-consultant is characterized by abilities.
Topic name Sale of goods and services in the electronic environment	Brief description of the topic The participants of the training are trained to know the classification of e-services, the formation of the assortment of the e-shop, the organization of work, the principles of supplier selection, to compile an e-shop.transactions with suppliers when ordering goods / services, to communicate qualitatively with suppliers or service providers.
Topic name Customer Service	Brief description of the topic This module focuses on high-quality services that meet the expectations of online buyers in terms of convenience, speed and efficiency.Also, the participants of the training are introduced to the examination of customer inquiries, feedback and complaints: strategies are provided on how to respond professionally to customer inquiries, feedback and complaints, focusing on solutions.Instructions for data analysis and using user feedback to personalize communication and improve customer relationships.Development of online support systems: FAQs, help centers and chatbots.
Topic name	Brief description of the topic
Topic name Forms of e-business and their capabilities	Brief description of the topic The participants of the training are introduced to the most popular e-commerce technologies and their advantages, disadvantages and opportunities.The development of the strategy, the protection of e-business data and security measures are analyzed.Learning to do e-market research. E-mailing is under preparation.business project.
Topic name Advertising in e-business	Brief description of the topic Participants in the training courses will receive tips on how to create clear, compelling, and brand-compatible messages to engage and inform customers.This module is a detailed component of training for e.g.sellers and consultants of modern technologies.The purpose of this module is to provide the knowledge necessary for successful advertising and communication strategies e-mail.in the field of trade for the preparation and implementation. Participants will delve into a variety of advertising channels, campaign development, digital marketing tools, data-driven targeted selection, and performance analysis to develop effective advertising tools.