Marketing
Klaipėdos Ernesto Galvanausko profesinio mokymo centras
Formation of a socially responsible marketing strategy
0.0
No ratings
Learning begins:
Tikslinama
56 (ac. h.)
Price from:
Tikslinama
About course
Information provided by the training provider
Abstract
Show more
Show less
Non-formal adult education program "Formation of a socially responsible marketing strategy" The purpose of the program is to provide study participants with systematized knowledge of socially responsible marketing development, which can be used to develop marketing policy in the company.During the program, participants will receive: the development of a socially responsible marketing concept and integration into the marketing strategy Expected results: after completing the program, the person will be able to analyze and evaluate the company's marketing activities and its compliance in the context of socially responsible marketing by improving the company's strategic position in the market.
Important information
Way of learning
-
Place
-
Language
-
Aukštos pridėtinės vertės programa
No
Minimum requirements for the participant
Education
Vidurinis išsilavinimas
Acquired and improved competencies
Ordinary:
Digital competence
Entrepreneurship competence
Professional competencies:
Select carriers of socially responsible marketing strategy tools
Apply socially responsible marketing strategies
Describe the importance of socially responsible marketing for the company
Content of the learning program
| Topic name | Brief description of the topic |
|---|---|
|
Topic name
Socially responsible marketing strategy and its components
|
Brief description of the topic
Explain the significance of the marketing strategy for the activities of the enterprise. List and describe the stages of marketing strategy formation
|
|
Topic name
Processes of developing a socially responsible marketing strategy in enterprises
|
Brief description of the topic
Understand the processes of developing a socially responsible marketing strategy and their systemic relationship Explain the integration of socially responsible marketing into the general strategy of the company and marketing
|
|
Topic name
Socially responsible marketing communication channels and strategic solutions
|
Brief description of the topic
To know the importance of communication and the channels of presentation of information to the target audience. Describe marketing communication tools
|
|
Topic name
Actions that shape socially responsible marketing.
|
Brief description of the topic
To describe the factors influencing socially responsible marketing
|
|
Topic name
Model for developing a company's socially responsible marketing strategy
|
Brief description of the topic
To form a model for the formation of the strategy of the chosen socially responsible company
|
|
Topic name
The concept of socially responsible marketing
|
Brief description of the topic
To describe the links of the classical marketing complex with socially responsible marketing.Describe the importance of socially responsible marketing integration in the company's strategy
|
Duration of the learning programme
Duration of the learning programme: 56 (ac. h.)
Duration of practical contact work: 39 (ac. h.)
Duration of theoretical contact work: 17 (ac. h.)
Duration of self-employment: 0 (ac. h.)
Assessment
System / scale of assessment of acquired competencies: Įskaityta.
Important information
Way of learning
-
Place
-
Language
-
Aukštos pridėtinės vertės programa
No
Minimum requirements for the participant
Education
Vidurinis išsilavinimas
Contacts
Name, Surname
Aivaras Lajauskas
Obligations
Tęstinio mokymo skyriaus vedėjas
Email
aivaras.lajauskas@klaipedosgpmc.lt
Phone
+370 659 02 471
Timetables
Šiuo metu grupių nėra.Ratings
There are no ratings at the moment.Top programmes
UAB Fmc group
Increasing the psychological literacy of the individual and strengthening social immunity by ensuring the prevention of violence and conflicts in the organization
4.7
(399)
Learning begins:
2025-01-14
74 (ac. h.)
Price from:
500 €
Viešoji įstaiga "UŽSIENIO KALBŲ MOKYMO CENTRAS"
English language curriculum. Level A1
4.8
(200)
74 (ac. h.)
Price from:
500 €
UAB Fmc group
Professional burnout - problem recognition, modeling solutions
4.5
(465)
Learning begins:
2025-01-13
74 (ac. h.)
Price from:
500 €
UAB Alfabet education
English at the A1-A2 level for beginners
4.8
(588)
60 (ac. h.)
Price from:
500 €
Viešoji įstaiga "Švietimo pagalbos projektai"
Early care for children with developmental (autism spectrum) disorders
4.9
(218)
Learning begins:
2025-01-16
65 (ac. h.)
Price from:
500 €
UAB Fmc group
The procedural order of inclusive education - assistance to the school and the teacher
4.4
(401)
Learning begins:
2025-01-08
74 (ac. h.)
Price from:
500 €
Uždaroji akcinė bendrovė "SDG"
Practical training for occupational safety and health professionals
4.8
(395)
54 (ac. h.)
Price from:
500 €
UAB Karmen beauty
Non-formal nail extension curriculum
5.0
(4)
Learning begins:
2025-01-13
56 (ac. h.)
Price from:
500 €
MB Asmeninio augimo akademija
Virtual Assistants Training Program
4.8
(197)
56 (ac. h.)
Price from:
500 €
MB Asmeninio augimo akademija
Starting a business: from idea to result
4.8
(186)
56 (ac. h.)
Price from:
500 €
UŽDAROJI AKCINĖ BENDROVĖ "MŪSŲ KRYPTIS"
Road safety part III. CATEGORY CE Driving Courses
5.0
(3)
55 (ac. h.)
Price from:
500 €
Vytauto Didžiojo universitetas
Lyderystė
5.0
(11)
Learning begins:
2025-02-07
81 (ac. h.)
Price from:
500 €
MB Asmeninio augimo akademija
Socialinių tinklų ekspertas - išmok administruoti sau ir kitiems
4.8
(493)
60 (ac. h.)
Price from:
500 €
Verslo ir svetingumo profesinės karjeros centras
Susikurk savo stilių
5.0
(9)
72 (ac. h.)
Price from:
500 €
MB "Bene cognita"
Anglų kalba stipriai pažengusiems (C1 lygis)
5.0
(2)
Learning begins:
2025-01-30
60 (ac. h.)
Price from:
500 €
Diego Sierra Ruiz
Ispanų k. mokymo programa. B1.1 lygis
5.0
(2)
Learning begins:
2025-01-16
74 (ac. h.)
Price from:
500 €
Viešoji įstaiga LCC TARPTAUTINIS UNIVERSITETAS
Anglų kalba pradedantiesiems (A1 Elementary)
5.0
(6)
54 (ac. h.)
Price from:
500 €
MB "Astelija"
Aparatinis manikiūras
5.0
(4)
Learning begins:
2025-02-10
74 (ac. h.)
Price from:
500 €
MB "Astelija"
Blakstienų priauginimas. Blakstienų ir antakių laminavimas
5.0
(6)
Learning begins:
2025-01-06
54 (ac. h.)
Price from:
500 €
Scroll to the top