About course

Information provided by the training provider

Abstract

The program is designed for those who want to learn the basics of organizing events, personal or other celebrations or improve their already existing event planning competencies.Upon completion of these courses, participants will be able to plan various meetings, small concerts, trainings, seminars or other celebrations, calculate the budget of these events and create event scenarios.The duration of the training is 80 academic hours, 50 of which consist of acquiring or improving practical skills.

Important information

Way of learning

Place

Language

Aukštos pridėtinės vertės programa

Minimum requirements for the participant

Education

Pagrindinis išsilavinimas

Language level

Acquired and improved competencies

Ordinary:

Digital competence

Entrepreneurship competence

Competence in cultural awareness and expression

Professional competencies:

Select services that meet the wishes of customers.

Present and promote events and services.

Make estimates of services or their sets.

Content of the learning program

Topic name	Brief description of the topic
Topic name Set up a target group of event customers	Brief description of the topic Principles of effective communication. Active and loyal customers.The main features of the modern consumer.Attention and mutual trust. Communication with the client in a foreign language.
Topic name Selection of equipment and means for organizing activities	Brief description of the topic Storage, transportation, connection and connection of equipment and means.Selection of equipment and means taking into account the nature of the event.Selection and preparation of audio, video, lighting equipment for the event.
Topic name Introduction	Brief description of the topic The concept, classification of events, the meaning, nature of events. The right place for the event, technical capabilities, stages of implementation, a to-do list.Factors and risks that determine the success of the event.
Topic name Preparing an event budget	Brief description of the topic Calculation of the budget for the event.
Topic name Coordination of service providers	Brief description of the topic Functions, duties, responsibilities of the operators. Supervision of activities and resolution of problem situations.Risk management tools. Drawing up a work schedule for event providers.Human and material resources for event activities
Topic name Influence on the price	Brief description of the topic Essential factors influencing the price of a product and service. The influence of demand and supply on price setting, the determination of factors determining the size of the price.The effect of the market and costs on the price.
Topic name Event pricing	Brief description of the topic Factors that determine the value of the product for the consumer, factors that shape the supply of events in the market.Pricing events based on costs, demand, competitive environment and market supply.Pricing according to the nature of the event. Calculation of the final price of services, taking into account the factors influencing the price
Topic name Ways and place of sale of the event	Brief description of the topic The importance of psychological pricing. Search engine optimization (SEO) - the right keywords.Factors determining the choice of the place of sale of the event. Identification of the place of sale of the event.Availability of event sales to customers.
Topic name Event cost	Brief description of the topic Compilation of a list of expenses for events, calculation of expenses for the promotion of the event.Distribution and calculation of possible and incurred expenses for events.The concept of the event market and supply.
Topic name Application of new technologies in the organization of services	Brief description of the topic Information technology in the organization of events. Social networks. Mobile communication technologies.Modern equipment for organizing events. Innovative solutions. Search and realization of innovations and unconventional solutions.
Topic name Suppliers of event activities	Brief description of the topic Criteria for the selection of service providers, selection of service providers according to selected criteria.The place of the event, its decoration. Sound, lighting and technical means.Performers of the event, participants, commemoration of the event. Meals, accommodation. Transport.
Topic name Script	Brief description of the topic Preparation of the event script
Topic name Pricing	Brief description of the topic Cost- and value-based pricing, competitive pricing, psychological pricing, the pricing method of target profit, the determination of the ratio of profit to costs.
Topic name Sponsorship of events	Brief description of the topic The concept, goals and techniques of sponsorship. Advantages of service sponsorship.Search for sponsors
Topic name Marketing tools for the sale of event services	Brief description of the topic Opportunities for continuity of events. The search for innovations in the field of event sales.Event sales promotion measures. Direct and indirect sales. Personal sales - word of mouth
Topic name Event promotion	Brief description of the topic The concept, functions, requirements and principles, types and means of advertising.Remarketing.The influence of advertising in the formation of consumer needs. Public relations - publicity and contact with the public.Selection of advertising tools for the promotion of the event. Creation of advertising for the event.
Topic name Plan of the event	Brief description of the topic Compilation of the to-do list of the event. Preparation of the plan of the event.
Topic name Customers	Brief description of the topic Segmentation of users and customers of event services, search methods, recommendations.Identification of customer needs, special wishes and expectations of customers.Ways of maintaining relationships with existing customers, creating an environment of mutual trust, factors determining the long-term relationship between service providers and customers.